The government today brought eight new services, including brand promotion, under the tax net even as Finance Minister Pranab Mukherjee retained the service tax rate at 10 per cent. By adding eight new services and expansion of some of the existing services, the government has pegged total receipts from the service tax at Rs 68,000 crore during 2010-11, up from Rs 58,000 crore as per the revised estimates for the year 2009-10.
Services promoting brand of goods, services, events and business entity have been brought under the tax net, according to Budget memorandum presented by Mukherjee.
Similarly, permitting commercial use or exploitation of any event organised by a person or organisation is taxable.NDTV PROFIT
It means that Amanora Park Town has to pay service tax for "exploiting" the event of "French Spider Man" to market Tower 1 to 10!