Monday, November 17, 2008

Hoardings may soon cost advertisers more, with the Pune Municipal Corporation planning to double skysign charges

Bad news for Pune real estate which depends heavily on hoardings:

This year, Pune Municipal Corporation (PMC) expects to collect Rs 5.4 crore through skysign charges on hoardings. So far, it has collected Rs 3.14 crore. Once the new tariff comes into effect, the civic body hopes to generate an additional Rs 5 crore. A formal proposal is yet to be prepared.

A PMC official said, “Presently, PMC’s skysign charge per sq metre is Rs 60 for a non-illuminated hoarding and Rs 75 for an illuminated one. These charges are minimal, which needs to be revised for earning more revenue. A proposal to this effect has been tabled before the commissioner.”

If we double the charges, we expect a revenue of about Rs 11 crore from it,” he added.

President of the Pune Hoardings Association, Balasaheb Ganjave, said 300 hoarding advertisers operate in the city.
- Express India

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