With bans on hoardings in cities, fleet graphics are the next big thing in out of home media. Fleet graphics are advertising options on vehicles and can be done on rickshaws, taxis, vans, cars, trains and buses. Usually, the larger the canvas, the more the innovation – and this works well with bus advertising. Imagine the impact of an image of a large juice box, with juice flowing into a clear glass, surrounded by fruit. Quite a thirst-quenching thought.
Mumbai based Vinayak Creations is an outdoor advertising company that is all set to provide bus advertising options to brands, both on the exteriors and interiors of buses. The company kicked off its operations last month by tying up with Neeta Volvo, a popular tour and travel company. The association will provide Vinayak Creations with a network of 140 Volvo buses for advertising.
Neeta Volvo buses cover various tourist spots in Maharashtra such as Pune, Nashik, Mahabaleshwar, Aurangabad, Jalgaon, Kolhapur, Sangli and Ahmednagar. Mumbai-Pune is one of the most popular routes for these buses. To read more, please, visit - Rohit Nautiyal | afaqs!
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