Friday, November 28, 2008

Bus advertising: the next big canvas

With bans on hoardings in cities, fleet graphics are the next big thing in out of home media. Fleet graphics are advertising options on vehicles and can be done on rickshaws, taxis, vans, cars, trains and buses. Usually, the larger the canvas, the more the innovation – and this works well with bus advertising. Imagine the impact of an image of a large juice box, with juice flowing into a clear glass, surrounded by fruit. Quite a thirst-quenching thought.

Mumbai based Vinayak Creations is an outdoor advertising company that is all set to provide bus advertising options to brands, both on the exteriors and interiors of buses. The company kicked off its operations last month by tying up with Neeta Volvo, a popular tour and travel company. The association will provide Vinayak Creations with a network of 140 Volvo buses for advertising.


Neeta Volvo buses cover various tourist spots in Maharashtra such as Pune, Nashik, Mahabaleshwar, Aurangabad, Jalgaon, Kolhapur, Sangli and Ahmednagar. Mumbai-Pune is one of the most popular routes for these buses. To read more, please, visit - Rohit Nautiyal | afaqs!

Related Story:

Advertising up on buses and trains in Hongkong

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Monday, November 17, 2008

Hoardings may soon cost advertisers more, with the Pune Municipal Corporation planning to double skysign charges

Bad news for Pune real estate which depends heavily on hoardings:

This year, Pune Municipal Corporation (PMC) expects to collect Rs 5.4 crore through skysign charges on hoardings. So far, it has collected Rs 3.14 crore. Once the new tariff comes into effect, the civic body hopes to generate an additional Rs 5 crore. A formal proposal is yet to be prepared.

A PMC official said, “Presently, PMC’s skysign charge per sq metre is Rs 60 for a non-illuminated hoarding and Rs 75 for an illuminated one. These charges are minimal, which needs to be revised for earning more revenue. A proposal to this effect has been tabled before the commissioner.”

If we double the charges, we expect a revenue of about Rs 11 crore from it,” he added.

President of the Pune Hoardings Association, Balasaheb Ganjave, said 300 hoarding advertisers operate in the city.
- Express India

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4) Ravi Karandeekar's Pune Real Estate Blog

5) Please, feel free to call me on my mobile +91 98600 44110! I enjoy talking, sharing my views and giving advice about buying property in Pune real estate market (so i do not charge anything for the first 8 minutes!)

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Saturday, November 01, 2008

Can 'Sunday Economic Times CEO Round Table on Real Estate' find solutions to the challenges of Pune real estate?

Uncertainty and lack of trust:



Today, when i saw Economic Times' ad focused on the property rates, i instantly started expecting a lot from "SundayET CEO Roundtable on Real Estate." I became anxious to read some 'serious solutions to the present crisis' on November 2, '08 issue of SundayET.

A moment later, i thought, "Am i over expecting? Could this Round Table give any solution to the Pune real estate market?" I asked myself this question because recently i have developed a new habit. The habit of rechecking my response to every shocking news i read or watch about global financial crisis and it's impact on Pune real estate. I am not an extremist by nature. My long association with Pune real estate market does not let me agree with some of my readers who are absolutely sure about the crash of Pune real estate market. Or like a typical builder in Pune, i cannot say, "Impact of the financial crises is not that serious and Pune real estate is safe" and totally reject the reality.

Oh! I cannot be completely pessimistic about the SundayET Roundtable. I am not the only one in India who knows that real estate is a local business. Every participant knows this. ET is aware that there is nothing like Indian real estate. There is not a single real estate company who has all India presence. There are only a couple of builders from Delhi and NCR who are trying to start a project in any city in India where there is a good demand and expected profit. Still should i keep on expecting from the SundayET Roundtable because in Delhi lobbying is a political reality?

The focus of the ad is property rates. Why? Isn't it naive to think that CEOs will talk about property rates at the Round table? CEOs have more important topics to discuss. For example bank finance to real estate projects. Who knows some CEO can demand subsidy for cement and steel! Am I thinking that the ad is about the solutions discussed at the Roundtable? Ad may be for selling more copies of the Economic Times on Sunday. Ad may be PR gig to show off the concern of big real estate developers. An ad may be only the space selling opportunity for ET. Am i reacting cynically? Is my desperation compelling me to expect an assurance from some third party, like this CEO Roundtable, that builders in Pune will be able to complete their projects? Is this the real challenge Pune real estate is facing? What is your take on the challenges for Pune real estate? Do you worry about walking to work from your residence or kayaking? Please, let me know in the comments.