Tuesday, September 30, 2008

PBAP Exhibition offer - home loans form ICICI at 10% rate of interest for the first 24 months

PBAP Mega Property Exhibition 3rd to 5th October '08:

From 3rd to 5th October 2008, The Promoters and Builders Association of Pune (PBAP) is organizing its annual real estate exhibition at SSPMS Ground, near Le Meriden, in Pune.

The main attraction of this exhibition is the "special offer offer from ICICI Bank." According to the news PBAB, ICICI tie up to offer cheaper home loans: PBAP has tied up with ICICI Bank to offer home loans at 10 per cent rate of interest to buyers, which will be applicable for 24 months after booking.

As per this agreement, the ICICI will charge 12.5 per cent rate of interest on home loans, out of which, the flat buyer will pay for 10 per cent of interest rate while the remaining would be taken care by the respective real estate developer.

Savings = Rs. 114 per lakh per annum interest for 2 years!

"As of now, people are paying around Rs 1,080 per lakh per annum interest on home loans. If they book flats with PBAP members, this amount would be around Rs 966,” PBAP president Lalitkumar Jain said.

PBAP is planning to incorporate other major players in home loan segment such as HDFC in this scheme. “We will announce more tie-ups soon,” Jain added.

6,000 Bookings! Is it possible?

The PBAP members are planning to sell more than 6,000 flats through this scheme.

What do you think? Is this offer that attractive?

Do you think in 3 days of exhibition, 6,000 property buyers will book the flats under this scheme?

Because, all 'special and exclusive offers', like "No EMI if you give ADF" from Palash-2.0, Palash 2i, or Topaz Park's offer at Wakad were for small number of flats. Including Runwal Seagull's offer 'No Pre EMI till Possession' at Hadapsar is also for the limited number of flats.

Please, share your views about this offer in the comments. By the way, have you read Ravi Karandeekar's Blogs' comments policy? If not, please, read it here before you comment!

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Friday, September 12, 2008

Ooh La La! Amruta Khanvilkar in Indradhanu at Vanaz!

Indradhanu at Vanaz on Paud Road in Kothrud, opens the bookings of 2nd phase!:

For a long time, i was eagerly waiting for Indradhanu, one of my favorite real estate project in Pune, to open the bookings of it's second phase.

There was a pre-launch ad in Sakal, local Marathi newspaper. But the ad did not mention the date on which bookings would open. Thanks to my old friend, Nitin Devasthali, who looks after the bookings, i got to know the opening date and also the property rate. Which was indeed a "hot" Pune Real Estate Market News!.

Obviously, on Thursday, August 28TH, '08, i was expecting to see the ad in the newspaper. The head line, I knew, would be something like this - 'Indradhanu at Vanaz on Paud Road in Kothrud, opens the bookings of luxurious 2 bhk and 3 bhk flats in it's 2nd phase!'

For the typical Pune(ri) property buyer who was eagerly waiting to book a flat in the 2nd phase of Indradhanu at Vanaz this simple announcement was the most effective headline. So write this type of headline, add the photograph of the building and the most attractive and effective real estate ad is ready!

You may not proudly upload this ad in the 'creative showcase' of "afaqs!" but you know this is the most creative ad you have ever designed. Because your principal is "It is not creative unless it sells!". And you are very sure about the huge response your creative ad would get. Because you know, in Pune real estate market there is a typical class who will buy a flat only in Kothrud. These people cannot think of living in any other part of Pune but Kothrud. Because that's their destiny. They are born to live in Kothrud. They wait patiently till they get a flat of their choice.

Effective real estate advertising is all about "connecting" with your buyers!

When i opened the news paper, i was completely prepared to see very obvious ad announcing the opening of booking of the 2nd phase of Indradhanu at Vanaz.

But when i saw the ad, "Ooh La La! Amruta Khanvilkar!!" was my natural reaction. No, till that point of time in my life, i have never ever said "Ooh La La!". Generally, when i see something interesting, i say, "Chya-ai La!" It is not important to go into the details of why i said 'Ooh La La!' and not 'Chya-ai La!'. Some of you may have said, "Chya-ai La! Amruta Khanvilkar!!" Right? No problem! It's OK!!

What is important is, Amruta Khanvilkar was not only a pleasant surprise in the ad of Indradhanu at Vanaz. She was the right kind of a surprise. After her participation in 'Complan Kesar Badam Celebrity Eka Peksha Ek', dance reality show on Zee Marathi Amruta has become very popular.



She may not have won the competition but Amruta Khanvilkar has won the heart of young Pune. Which was the exact target audience of Indradhanu at Vanaz. Her presence in the ad was not only making ad more 'attractive to look at' but Amruta will help the project, Indradhanu at Vanaz, to establish the connection with the young, dynamic, sophisticated, successful Pune property buyers. Someone, for example Sushil Shimpi, may be in USA right now but, he is pakka Pune(ri), who knows that now Kothrud is Pune and that is his destiny!

Join the conversation!

On this blog we talk about Pune real estate advertising which was the only communication between the builder and the property buyer till i started my network of Pune real estate blogs.

To make this conversation meaningful join it. Express your views in the comments. To keep the conversation going subscribe for free to Ravi Karandeekar's Pune Real Estate Advertising and Marketing Blog.

To keep yourself updated with recent happenings subscribe for free to my Ravi Karandeekar's Pune Real Estate Market News Blog. To know more about my other blogs visit and join for free my Google Group - Ravi Karandeekar's Pune Real Estate Blog Group.

If you prefer Aundh annex area, please, visit my Ravi Karandeekar's Pune Real Estate Blog and if you are real estate investor, please, check my Ravi Karandeekar's Pune Real Estate Investment Blog. I am sure, after visiting these blogs, you will say, "Ooh La La! Ravi Karandeekar!!"

Friday, September 05, 2008

Have you received Magarpatta City's Web-mailer?

Powered by 99Acres.com!

No doubt, 99acres.com is 'India's Property Bazaar'. 99acres has over 100,000 clients and more than 200,000 listed properties on the portal. The portal has many advertising solutions for the Indian real estate developers. Some advertising solutions are exclusive and tailor made. For example - Web-mailer! Durgesh, head of Pune branch of 99acres.com said they have recommended this solution to only two real estate developers in Pune. One, yes, you are right, to Gera Developments and now Magarpatta City.

Site visit!

In the "real world", when you use the phone number in the press ad to inquire about the project, real estate salesman asks you to visit the project site. On the net, the website of the project is "the site" and you should invite your customers, property buyers, for the "site visit". This mailer does exactly that. Magarpatta City uses the data base of the registered users of 99acres.com and invites them to visit their website and gives the information of the ongoing projects, Laburnum Park, Trillium and Sylvania.

From ravi karandeekar's pune real estate ads picasa blog

Amanora Park Town? No!!

Web-mailer assumes that you are not interested in Amanora Park Town which is just across the street or in any other project in Hadapsar, Kharadi or Fursungi! You know all about Magarpatta City and you have already made up your mind to book a flat here. You have not yet booked a flat at Magarpatta City because you are too lazy to visit www.magarpattacity.com! That's why besides calling "Oxygen Zone" it does not bother to tell you anything about Magarpatta City.


If you have not been to Magarpatta City recently, you will see the photograph of big glass boxes like buildings and think that "City" is only an exaggeration. "Magarpatta Chambers" is the right description. Since "Welcome to Oxygen Chambers" sounds like "Welcome to Gas Chambers", web-mailer labels it as a "Oxygen Zone"!

But let me tell you, Magarpatta City is 400 acre mixed use (means residential and commercial - mainly office spaces) township and what you see in the photograph are office complexes in Magarpatta City, which are occupied by leading IT companies, hence called "Cyber City"!

Laburnum Park, Trillium and Sylvania - residential projects in Magarpatta City!

Besides not giving answer to "Why Magarpatta City?" this page does not help you to choose any project out of these three. Magarpatta City expects you to visit all projects - Laburnum Park, Trillium and Sylvania!

Don't you think this page of the web-mailer should have helped you to choose one out of these three or decide the sequence or priorities to visit the projects open for booking at Magarpatta City? Instead of talking about "warm sunset" "an elite neighborhood" "Life has so much to offer you", don't you think factual information, like size of the flat, budget, possession, would have been more helpful for you?

Or let us assume, you have ample time on your hand and you want to know about all the three projects! This short description fails to define and distinguish each project in the first place. Completely clueless about what to expect from the particular project, you click "More..." link and go to the home page of the particular current residential project open for bookings at Magarpatta City.

1) Laburnum Park:

From ravi karandeekar's pune real estate ads picasa blog


2) Trillium:

From ravi karandeekar's pune real estate ads picasa blog


3) Sylvania:

From ravi karandeekar's pune real estate ads picasa blog

Property rate, Area statement and Budget:

The customized pages of residential projects Laburnum Park, Trillium and Sylvania in Magarpatta City take you to the official website. The most useful link on these pages is an Area Statement and Costing link. I am sure, you will first click this link and use Ctrl+F to find out the current property rate of the project! Right?

Property rate of Laburnum Park is Rs.4,750 per sq.ft.; Trillium and Sylvania has the same property rate - Rs. 3,750 per sq.ft.

Now, please, do not ask me why Laburnum is charged more than Trillium and Sylvania! However, the copy writer of the web-mailer was aware about the difference in the property rates. The labels he used to described the flats proves this. For example labels for 'modern 3/4 BHK apartments' at Laburnum Park are - royal luxury, Imperial interiors, live life the 'Maharaja' way, princely lifestyle, King’s palace! Whereas Sylvania has 'beautiful and well designed 2/3 BHK homes' and Trillium is 'an elite neighborhood with spacious, well designed, cozy 2/3 BHK homes'!

Ravi Karandeekar's Pune Real Estate Blog Group:

If you have not received Magarpatta City web-mailer, you can see it, (it's "live" web-mailer, with links!), on my Google Group - Ravi Karandeekar's Pune Real Estate Blog Group. This is one of the benefits of joining my Google Group for free! If you visit my group, you can find out about my other blogs too. So, please, visit and join my Google Group.

We all know why Magarpatta City had to send this mailer. Pune real estate slow down! Competition of Amanora Park Town. Over supply in Hadapsar and Kharadi part of Pune real estate market. To make most out of this situation, please, subscribe for free to my Ravi Karandeekar's Pune Real Estate Advertising and Marketing Blog along with my Ravi Karandeekar's Pune Real Estate Market News Blog and Ravi Karandeekar's Pune Real Estate Investment Blog.

If you are interested in buying a flat in the east part of Pune, near Hinjewadi, please, subscribe for free to my Ravi Karandeekar's Pune Real Estate Blog too.

Prospects in "Pune Real Estate Slow Down"!

"Pune real estate is a facade. Its on very volatile foundation based on hype and lies everywhere. But buyers know the truth now. Real estate is gonna crash in coming months." - Mr. Anonymous

Prospects for the property buyers!

This quotation is from the comment on my post Now, SuCasa, at Wakad, also launches compact 2 bhk flats for 33 lakhs!. My statement about the booking at Mont Vert Seville, at Wakad, triggered this angry response.

Mr. Anonymous finds my statement full of hope. Totally opposite to his expectation of complete hopeless and helpless mood in Pune real estate market.

He got angry because i was positive. If i had been negative he would have been happy. Because, not only Mr. Anonymous, but every property buyer has a hope, actually lots of hopes, from the current slow down in Pune real estate market.

Hope of property prices coming down. Hope to be able to book a property of your choice, in your budget. But the slow down looks like stopped, not slowing down any further, property prices are not going down any more. And this is a big disappointment.

Prospects for the builders!

Not only property buyers but builders also have lots of hopes from this slow down in Pune real estate market. Ask Rohit Gera, executive director of Gera Developments. Rohit hopes to get land at a lower price and joint venture opportunities to develop real estate projects on good terms.

Mr. Gera says,“The real estate market in Pune has witnessed a 60% drop in sales. If inflationary trends continue till December 2008, land value will undergo a price correction of about 30% by March - April 2009,”

“Large, medium and small developers have already started offering land to us for joint development. We are, in fact, waiting for price discounts at which we can borrow land from them for constructing their projects,” Mr. Rohit Gera reveals!

Prospects for Ravi Karandeekar!

I am a real estate salesman. One of the best real estate salesman in Pune real estate market. I have a rare blend of talent and track record. From real estate advertising to sales and recovery, I am a complete real estate marketing expert.

In real estate boom, i did not have much to do. But Pune real estate slow down is an opportunity to prove myself. Ask any real estate salesman, he will tell you the same things. This is the reason behind my excitement about special offers, schemes and discounts in Pune real estate market! To me, real estate slow down is not bad!

Subscribe to prosper!

To make most out of this slow down, subscribe for free to my Ravi Karandeekar's Pune Real Estate Advertising and Marketing Blog along with my Ravi Karandeekar's Pune Real Estate Market News Blog and Ravi Karandeekar's Pune Real Estate Investment Blog.

If you are interested in buying a flat in the east part of Pune, near Hinjewadi, please, subscribe for free to my Ravi Karandeekar's Pune Real Estate Blog too.

To know more about my blogs, please, visit and join for free my Google Group, Ravi Karandeekar's Pune Real Estate Blog Group. Free subscriptions means keeping yourself updated. Not missing an opportunity!

Related Stories:

1) Who is Ashish Yadav, the property price negotiator and deep discount dealmaker?

2) Donate your eyes and get Ray-Ban for free!

3) Vilas Javdekar and Associates of Palash 2 to launch 2 bhk flat for 36 lakhs, all inclusive!

4) Shree Bal Developers offers special Ganapati discounts on property rate for Kapil Upavan at Chaitraban, Bibvewadi, Pune

5) Now, Topaz Park, Park Street phase 3, at Wakad offers discount of Rs. 300 per sq.ft. against 'advance' disbursement of loan or 100 % down payment!

6) An exclusive offer from Palash-2, Wakad- No EMI till possession if you give Advance Loan disbursement to the builder (!)