Tuesday, July 22, 2008

SFM launches its Pune station on July 22, launch marks the last of its FM stations in Maharashtra

On how SFM Pune - Suryan FM - SunTV Network's FM radio, would be different from its competitors - Radio Mirch, Radio City and Radio One - Nisha Narayanan, Project Head, SFM, said, “We are a highly interactive station and will be playing a lot of regional music, that is, Marathi. Our station in Pune would be high on sparklers and very, very local.”

She further said, “Our challenge as of now is to be part of Puneites’ lives and be a known station in Pune.”

SFM would be playing a mix of Marathi and Hindi music. The station plans to create awareness through a press conference, outdoor hoardings, print and television ads. Another way of making its impact felt in Pune, would be gifting gold and silver coins to listeners, who would tune in to SFM and participate in the various contests.

In terms of its target audience, Narayanan said, “Our target audience are the masses, and they are anybody who feels young at heart.”

Vistit www.sfm935.in to hear Suryan FM online

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1) Radio Computing Services (RCS) India, a provider of broadcast and webcast software, extends its AirCheck radio monitoring service to Pune