AirCheck is a world leader in radio spot and music monitoring, providing services for broadcasters, media research firms, the recording industry and advertising agencies.
It provides audio identification services of commercials and songs that are played on air. It monitors radio stations round the clock, every day of the year and provides “same day” verification.
"'Pune was the last of these media markets for the service to start because until recently, Radio Mirchi was the only commercial station on the air,'
Says Nilesh Kolapkar who is responsible for AirCheck marketing and customer relations at RCS. Radio One and Radio City started broadcasting in Maharashtra's second largest city a few weeks ago. The lack of necessary infrastructure in form of a tower to host the transmitter facilities and antennas did not allow an earlier date."
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