Wednesday, June 11, 2008

Big B to Deepika, stars ride realty 'brand wagon'

Deepika Padukone is the latest to join these marquee names. Aspire Real Estate, a Dubai-based developer, has signed up the actress as its brand ambassador. "We are targeting India, and Deepika will add to our brand equity," said an Aspire spokesperson.

read more | digg story



Aspire Real Estate is the success story of Harshit Kantaria, a young entrepreneur who came to Dubai three years ago with a vision to build a real estate enterprise that would capitalize on the enormous opportunity this city has to offer. Today Aspire Real Estate boasts an AED 5.5 Billion portfolio with developments from Business Bay to Jumeirah Village and Dubai Marina, with a special focus on waterfront properties.
Read More

2 comments:

  1. Bollywood celebrities don't just peddle dreams but also dream homes. Real estate developers are now banking on the star power of the likes of Shah Rukh Khan, Amitabh Bachchan and Aishwarya Rai to endorse their projects. Deepika Padukone is the latest to join these marquee names. Aspire Real Estate, a Dubai-based developer, has signed up the actress as its brand ambassador. 'We are targeting India, and Deepika will add to our brand equity,' said an Aspire spokesperson. The trend of celebrities - from tinsel town and outside - endorsing real estate projects started around two years ago. So while big banner draws such as Shah Rukh, Aishwarya, Bachchan or even sarod maestro Amjad Ali Khan and his sons represent the likes of DLF, Sahara and Omaxe, a host of smaller developers too have started signing up celebrities to cut across the clutter. There are many who aver that stars are being signed up more in an attempt to build brands than to propel sales. A project sells on its own strength, so basically celebrities are adding to the developer's brand equity.For more view- realtydigest.blogspot.com

    ReplyDelete
  2. Most of the current advertisement are not working these days. Here is
    the new way to advertise - THE ART OF ADVERTISING - educate the people
    about your product/service and increase your sale instantaneously.

    To learn more, please watch this short video:
    http://www.youtube.com/watch?v=88UytF6nsRA

    For any questions, please write to sales@mydeals247.com.

    ReplyDelete