Saturday, March 29, 2008

Makaan.com comes up with a new viral campaign ‘Kahani Mein Twist’ to position itself as a complete Indian real estate solutions provider

Aditya Verma, Business Head, Makaan.com, said, “We are clearly seeing a growth in the number of people using the online medium to search for property. Most of these belong to the Tier I and Tier II cities that spend a lot of time surfing the Net and have reasonable disposable incomes to fulfill their needs. Our aim is to maximise the number of people who visit the site and get accustomed to it.”

Makaan viral has been given the typical Bollywood potboiler touch with the punchline ‘Kahani me twist’, using caricatures of Sachin Tendulkar and Amitabh Bachchan.

The portal is currently concentrating on the top 13 cities of India – Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Chandigarh, Jaipur, Indore, Kochi and Ludhiana.

exchange4media

2 comments:

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